Social media has changed the world of SEO and online marketing.
Since Google’s “Search, plus Your World“, we’ve seen social media having a huge influence in search engine rankings. In the last couple of years, many social media marketing companies are coming onto the market and creating brand awareness via social media promotions.
here was a time when you could only get traffic from search engines (and from paid traffic). But now, the situation has completely changed, and internet marketers and bloggers are using new social media marketing strategies to tap into targeted traffic streams from social media sites like Facebook, Twitter, and Google+.
What is Social Media Marketing?
Social media marketing (SMM) is the act of creating brand awareness to drive targeted traffic from social media sites.
These sites include Facebook, Twitter, G+, Pinterest, YouTube, Flickr, community forums, etc.
SMM relies on user interactions. Any place where people can interact is a place that can be marketed to.
Social Media: Websites like Facebook, Twitter, Google Plus, YouTube, Flickr, etc. where users (or groups of users) share some kind of media (e.g. videos, images, songs, texts, etc.).
Social Bookmarking: Websites like Digg, StumbleUpon, Delicious, etc. where users can bookmark their favorite URLs and share them publicly.
Social News: Websites like Techmeme where users submit news articles that get ranked based on popularity.
Social Apps: With the increasing usage of Smartphones, we can’t afford to ignore the importance of social apps like Foursquare and Viber where users can interact with one another on-the-go.